A bit of a history lesson with the iconic orange box. In the beginning, it was brown. During World War II the Nazis occupying Paris, Emile-Maurice Hermès later chose this shade for the newly acquired pieces. But the original brown shade still remains with the logo stamp as well the thin borders around the box.
The Kelly bag was renamed after the late fabulous Princess Grace of Monaco when she shielded her pregnant belly from the paparazzi. And the celebrity bag of status was inspired by Jane Birkin in a flight where she can’t find a bag that would fit everything for her carry-on bag. The third trinity of the holy grail would be the Constance bag, carrying the shiny ‘H’ depicting the brand of epitome in luxury and class. These are the fundamental knowledge of the brand you will know before getting yourself into buying the brand as a lifestyle. Hermès place significant stories about their brand history and captivate the audience.
Each time you made a purchase when you took the product home, the unboxing experience is like a dangerous drug. Adrenaline rush comes rushing when you are browsing the boutique and the dopamine really hits you hard after you have done with the current purchase, you have already thought of what to buy next! It’s really a marketing genius creating real-time desires with a follow-up desire for future sales. It was designed to ensure that you will be hooked for life! Why do you think many Hermès collectors have many stacked up orange boxes?
Acquiring a Birkin is not money well-spent. It is money well-invested. Why? Simply because when you purchase it first, it is at retail but depending on the rarity of the bag in question, materials used and, how coveted it is (demands meet supply concept) You may just end up selling it at a handsome profit! Not too shabby. Certainly not as risky as buying stocks, bonds and, unit trusts.
The handbag, which also comes in cow, calf or ostrich leather, is made entirely by hand in France. Each bag takes anywhere between 18 to 25 hours to finish. But the coveted handbags recently became the focus of an expose by rights group Peta on crocodile farms from Texas to Zimbabwe, where the reptiles are allegedly crammed into concrete pits before being “cruelly hacked” to death. It takes two or three crocodiles to make one Birkin bag.
Having said that, however, it is what it is. I’m not going to sugar-coat the subject. Since the dawn of time, mankind has been using animals to fulfill their survival. We are at the top of the food chain after all. Though the topic is subjective, I find myself drawn into the world of fashion and orange boxes.
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